Totally TWA Turned Far Out

The Far Out Collection began entirely as a school assignment. In October 2020, I began working on a hypothetical apparel collection for my digital design class. Part of the assignment involved creating supplementary materials such as target market research and mood boards for our imagined clothing line. The assignment also involved making our own original prints and colorways... needless to say, I was excited. 
-
I wanted my line to reflect the trends of yesterday in a modern way. This notion is very on brand for me, as I've always been infatuated with midcentury aesthetics. Part of this stems from a childhood watching 1960s sitcoms like "I Dream of Jeannie" and "Green Acres," (thanks, Mom). I'm also just an old-soul by nature. 
-
When scouring Pinterest for inevitable inspiration, I fell down a rabbit hole of midcentury travel posters. The colors, the illustrations, the energy felt from these advertisements was electric, and I wanted my designs to emulate the same. Thus, the "Totally TWA" collection was born.
-
One of my original prints created for the collection was a fluid wave motif. The other was harshly geometric, created to purposefully contrast. I decided to produce only the wave textile because simply put, I prefer it. It feels easier on the eyes. But, who knows, Textile #2's release could always happen!
Before sending my textiles off to production, I edited the color palettes to be more wearable. The assignment required only 6-8 colors be used, and while I am proud of what I created, I felt the designs could be better. The extra leg room in color quantity allowed for more creativity and some shape-up souvenirs... if you ask me :)
-
This labor of love is still near and dear to my heart, and when I learn how to sew actually presentable garments, you better believe I will attempt bringing these designs to life. In the mean time, Swells of Splendor products will have to do! Hope you enjoy as much as I do.
-
x Wells
-
PS, Here is my finished assignment if you're curious!
-

Leave a comment

Please note, comments must be approved before they are published